EcoLightingUK

A refresh for the EcoLighting website

  • design
  • seo
  • web

EcolightingUK is a UK-based company specialising in energy-efficient LED lighting solutions for industrial and commercial environments. Their services include bespoke lighting design, installation, and electrical services for a wide range of sectors. Ecolighting offers innovative lighting systems that focus on energy savings, often achieving up to 70% reduction in energy consumption.

The company serves prominent clients such as Amazon, Cadbury, and Disney, managing over 100 projects annually. Ecolighting’s designs utilise advanced LED technology and comply with key industry standards. They also provide emergency lighting solutions and full after-sales support.

The existing website for EcoLightingUK was performing effectively, featuring a clean design and clear calls to action. However, there was a need for further development to introduce greater flexibility, particularly in terms of page layouts and improving the user experience. The focus was to create an adaptable framework that would better guide users to discover related projects and content of interest. WTBI was commissioned to create a solution to address this need.

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EcoLightingUK offers cutting-edge energy-efficient LED solutions for industrial and commercial sectors. Alongside this, the company also provides additional services through its divisions: mechanical & electrical (M&E), electrical (Ecolectrical), and mechanical (Ecomech), which needed to be highlighted on separate sites.
To enhance the user experience, clear pathways were created to link users to these secondary sites. During the redesign process, workshops were conducted to identify customer personas, target markets, and key search terms. The site’s clean design was maintained, with designated content areas, call-to-action sections, case studies, and testimonials to showcase expertise. The most significant updates involved the news and case study sections.

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